You can imagine the marketing men for New England brewery Narrangansett muttering, “We’re gonna need a bigger brand.”
Enter Quint, the squint-eyed, shark-hunting antihero from Jaws. Played with chilling charisma by Robert Shaw, he embodies pure manliness on the open seas. And he also glugs down a ‘Gansett or two during the movie.
Re-released for the Fourth of July celebrations, Jaws fans were invited to crush a 1975-style can with the same contempt as Quint. With a percentage of the beer sales going towards an Atlantic shark conservation programme, what would the U.S.S. Indianapolis survivor have to say?
Probably, he’d just raise his beer and leer, “Here’s to swimmin’ with bow-legged women.”