One hand to hold your selfie stick, the other to apply mascara. That, according to beauty brand Milk, is how young women are using makeup today. They’ve come up with a range that completely re-imagines the way cosmetics are packaged and applied.
Most products can be ‘drawn’ directly onto the face, while troublesome lids and screw-tops have been eliminated, making quick, one-handed application easy. And most have more than one use – the cheek stain doubles as a lip stain, for example. They’re durable too – mascara that’ll stay on all weekend and lipstick that’ll stand a bit of snogging.
The makers even claim that products are camera-friendly, designed specifically for the demands of the 18-25 selfie generation. So simply slap, snap and post.
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