Beer advertising has traditionally been geared towards a male market. From Dos Equis’s Most Interesting Man in the World to Australians who couldn’t give a XXXX for anything else, lads are generally at the heart of the lager audience.
But German beer brand Astra is looking to tap into the female market with an interactive billboard campaign that talks only to women. Fitted with the latest facial recognition cameras, the outdoor sites can identify the gender and age of people looking at the poster and react accordingly.
There are a total of seventy short films for the software to choose from, featuring a suave barman who will flatter the ladies, dismiss the gents and tell anyone under the legal drinking age where to go (politely, of course). Cheers!
Via. Protein http://bit.ly/1Lkagwe