The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.
By downloading the proprietary Puma LQD Cell app, users can scan the QR code-enabled shoe to play interactive games, as well as access filters and add effects to pictures and videos of the product. Uniquely, users do not need the physical shoe to activate the features and can also trigger the AR content by scanning an image of the product on a screen.
According to the brand, the LQD Cell Origin AR shoe is Puma’s ‘answer to a world in which the line between reality and the virtual realm becomes increasingly blurred’.
Via. LSN Global News