67% of women in America are a size 14 or above – classing them as plus size. Yet you’re more likely to see an image of a Victoria Secret’s model than a real woman in the media.
On the plus side, Refinery29 changed their art direction for a week to reflect the average woman and highlight the lack of representation and cultural bias against larger ladies.
According to co-founder and global editor-in-chief, Chasten Barberish, the 67% project is “addressing the reality of recognising the plus-size community in the US, first by looking closely at our own shortcomings and how we can truly affect the shift in making the invisible visible”.
Via. LSN Global