Venturing into the great outdoors over the holiday season? Then you’ll appreciate that nothing quite compares to the warmth and comfort afforded by a genuine goose down jacket. There’s little comfort for the goose however. Down is a by-product from geese bred for the dinner table. And while most are reared humanely, in extreme cases birds are forced to endure live plucking and force-feeding.
Having learnt of this practice, US adventure clothing manufacturer Patagonia this autumn launched a range of garments made using 100% traceable down. Via a dedicated microsite, customers can trace every stage of production so they can be sure the down in their jackets comes only from birds that have been treated humanely.
Going one further, the company has commissioned an animation by Geoff McFetridge to highlight the plight of these unfortunate birds. The movie follows the progress of a skiing goose who is forced to witness the less than ethical treatment of his brethren at the hands of unscrupulous farmers.
It’s a dark tale and one that prompts the viewer to ask the important question, ‘What the pluck?’