New spaces in the US and UK allow food lovers to enjoy unique immersive experiences.
Hungry for new food experiences? Cheat Day Land, opening in LA’s Art District, presents visitors with a series of food-themed installations and fun, Instagrammable photo-ops. The12-room journey will include a doughnut gym (with pastry dumbells, naturally), a cereal bowl swimming pool and a dressing-up space where you can see how you look in a hamburger dress.
Meanwhile in the UK, food experience innovators Bompas & Parr have launched their immersive exhibition Scoop: A Wonderful Ice Cream World. The exhibition serves up a history of ice cream making, and at the same time includes fun and frivolous installations – such as the world’s first hundreds and thousands fountain, glow-in-the-dark ice cream and a futuristic pastel-coloured parlour.
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