He used to make a list. He used to check it twice. He used to find out who’s naughty and nice. Not so these days, as Santa (2.0) can now hop onto Topshop’s new Pinterest site and find out what everyone’s after for Christmas.
The new campaign runs throughout the festive period, taking the theme of ‘Dear Topshop’ and allowing customers/ Santa to pin, share and shop – without the drop – from the comfort of their own homes. New categories have also been created to help shoppers navigate the site, including “A gift that will wow”, “All things that sparkle” and “A bit of romance”.
Hopefully they won’t forget to create a “Comfort clothes for over-eating” category.