Companies who employ disruptive thinking to position unique, game-changing products and services have an edge. For those that don’t, this might just be the optimal time to step back and reassess. If sales are ailing, mightn’t the company benefit from a fresh new point of view? Tweaking products, packaging and the marketing approach might be exactly what the doctor ordered.
Products in every category are becoming commoditised at a faster rate than ever before. That brings us all back to the true role of marketing: that of providing clear differentiation and memorable experiences for the customer as job #1.
Packaging continues to grow in importance in the marketing mix. It brings branded products to consumers in a tangible manner, so it’s time to take a fresh, new and yes—disruptive—approach to it.