Outdoing others is not the zeitgeist for 2015. Beating yourself is. We’re not talking self-flagellation, but self-motivation. Or rather, Nike is.
To inspire runners across the pond to out-perform their 2014 track records, they’ve turned to man-of-the-moment illustrator, McBess, and data gleaned from its Nike+ members. The result is more than 100,000 personalised animations that feature your own, big-eyed avatar training in your home city, complete with the actual atmospheric and aerobic challenges you battled through in the last 12 months.
With content shaped by location, weather and movement data, crafted into the French-born illustrator’s signature style, runners can relive their last year’s achievements and – hopefully – feel like smashing them for 2015. A sweaty workout has never looked so cute.