From un-affordable cult products, to unavailable on-trend ingredients, the world of beauty branding can get pretty ugly. That’s why Deciem has launched their new range of skin care, The Ordinary.
While you probably wouldn’t find cold-pressed rosehip seed oil or advanced retinoid 2% in your everyday face wash, the brand offers great products, at extraordinarily reasonable prices.
Brandon Truaxe, founder of Deciem says: “The Ordinary brings to market ingredients that are well known, well proven, but typically overpriced and disguised as new innovation. There is nothing luxurious or educated about overpaying for a commodity, no matter how effective that commodity is.”
Via. LSN Global