Sunrise and sunset are truly magical hours. So this summer, sportswear brand Peak Performance is inviting active folk to share the moment with them at photogenic wilderness sites around the world. (And bag a few PP freebies while they’re there…)
Across 11 countries including Japan, Thailand, Dubai, Switzerland, Austria, Germany, Denmark, Norway and Finland, the precise location of these virtual Magic Hour stores will be revealed via a mobile-first website. Adventurers can also learn how far they have to go, and what goodies will be available once they get there.
We’ve seen quite a few interesting retail concepts here at Poke Towers, but this one’s really out there.
Via. LSN Global https://bit.ly/1dXnTUu