One minute you’re flicking through Vogue.com, the picture of languid indifference. The next, you’re sitting bolt upright, jabbing a bejazzled talon at the latest crocodile embryo clutch from Milan, bellowing “I MUST HAVE IT OR DIE!”
If this sounds like you (and you’re prepared to admit it) your dreams have just come true. What you see on Vogue’s Instagram feed can now be yours quicker than it takes Mulberry to sell out of Cara bags.
Using sales platform LiketoKnow:IT, the photo and fashion mega players have teamed up to send you a link to purchase whatever you ‘like’. So now you just see it, love it, imagine it without the filter, and get it. Just make sure you’ve got a six-figure salary or a sympathetic sugar daddy to keep up with this seductive new way to shop.