Ever found yourself tapping an image in a newspaper to try and make it bigger? Or sliding your thumb and finger apart over the small print in an ad? Or trying to flick through real pages with just a swipe of your forefinger?
Smartphones and touch screens are responsible for all sorts of crazy changes in our brains. But with tricks like C&A’s ‘Like Ad’ project in Brazil, you’d be forgiven for getting confused about the boundaries between the real and the digital. (Nice one, Jambell.)
The campaign invites you to tap ‘like’ on magazine ads, which then show up as digital likes on your Facebook page. As if that wasn’t enough, the likes for each outfit are also counted and displayed in real shops so everyone can see what’s most popular.
Be careful what you tap in future…