Heinz is appealing to poetry-loving ketchup eaters to take part in its Ode to Awesome competition. The brand is using its Facebook page to encourage poetic individuals to participate, which will be running online from July 12 to August 1. The task? Compose a short poem by dragging and dropping words (minimum 7 and maximum 15) from the list. The finished work should contain three specific words (Heinz Ketchup and Chili’s), which are already glued to the virtual card, and submissions can use rhymes or come as a blank verse—the only thing important here is that they should create something truly inspirational.
Participants will get the chance to win $30 gift cards along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.