Doritos has teamed up with charity Rock the Vote, to come up with a rather tasteless way of encouraging more people to register to vote.
They’ve created a special edition bag of crisps that don’t just taste like cardboard – they are cardboard. (Tasty, one Paulsy).
To show how important freedom of choice is, Doritos placed vending machines around collage campuses that were filled with a variety of crisp flavours. Before you could make a selection, you had to answer whether or not you’d registered to vote. Those who hadn’t, were dispensed a bag of flavourless Doritos accompanied by the card: “If you don’t vote, someone else chooses for you just like this”.
If you want to spread the message, you can head over to Dorito’s Red vs Blue, and send out a bag of tasteless Doritos to anyone you know who hasn’t bothered to register yet. How political.