All those youngsters out there who think ladies’ pubes grow in a neat little landing strip are about to get a serious wake up call – because, apparently, the fearsome Seventies bush is back. But, ladies, before your start cheering, this new trend doesn’t mean you can leave your myrtle to grow rampant like a crop of Japanese knotweed. No: you must nurture it, like a gardener tending his prize cabbage for the village fete.
And here to help you is Fur: a range of beauty products that’s all about perfecting your pubes. There are oils and creams containing natural ingredients – jojoba, tea tree, rapeseed – to condition hair and skin. And for those who aren’t ready to go for the full Bob Ross (don’t know him? Look him up), there’s a soothing oil to soften any stubble.
Fur’s founders ask why we shampoo and condition the hair on our head, but don’t show our pubic region the same respect. I suspect the answer lies in the fact that I don’t plan on getting my nethers out at the office party (I’ve learned my lesson), but maybe they have a point.
Fur is already on sale in the US, and will be hitting the UK soon. Now, for those hairs on my big toe…