Nike’s pop-up studio in Atlanta is a physical incarnation of the brand’s SNKRS app – a magnet for sneakerheads who are rewarded with surprise launches, exclusive content and the chance to buy limited edition designs.
For one day only, visitors to the studio who had AirDrop active on their iPhones received a notification from Nike inviting them to accept a file. Those who did were presented with a video letting them know that they’d unlocked access to a one-to-one experience. Lucky recipients received a custom-made jersey created by a top Atlanta designer, and an invitation to a customisation session where they could design a pair of Air Force 1 sneakers.
So if you’re heading there, look out for the Drop.