Listeners’ emotions turned into psychedelic art
People are living more hectic lives, where being busy is now a competitive sport. This can cause stress, and stress boosts cortisol, turning us to fight or flight mode.
So to create some peace in the daily grind, Grolsch decided to do a music-fuelled experiment. The “Awake Your Curiosity Experiment” hooked 14 neuro headsets to volunteers, took away all distractions, and let them listen. Their emotions then did the virtual painting, creating emotion-led art.
To emphasise what stress does to the brain, Grolsch then played city hustle and bustle noise, which made the painting stop – showcasing what stress really does to the brain. We’re wondering what effect a cold beer would have.