US bodycare brands are championing time-saving beauty with products that tackle at least two bodycare needs in one.
For example, Meant has launched the ‘Do-It-All Wash’ – an everyday shampoo come face and body cleanser. Likewise, Peet Rivko is all about simplicity with an Essentials Collection of just four products.
The trend follows the rise in start-up brands with streamlined approaches.
Simple make sense.