Washington DC electronic pop duo, Blue Brain, is giving visitors to the National Mall a different kind of audio guide – the world’s first location-aware album.
Aptly titled The National Mall, the mobile app-cum-album uses GPS tracking to morph the music’s melody, rhythm and instrumentation as the listener moves through hundreds of tagged zones surrounding various landmarks. Blue Brain already has plans underway for similar albums based in Brooklyn’s Prospect Park and California’s Highway 1.
These days, it takes more than a mere song to make a lasting connection with people drowning in free mp3s. Mobile music applications offer a new way forward for artists (and savvy brand sponsors) to bond on a deeper level with listeners.