Have you ever noticed that teeth and chewing gum look remarkably similar? No? Well, someone else has. And that someone has designed some rather nice packaging.
Hani Douaji’s concepts for Trident Xtra Care feature illustrations of mouths – including some luscious red lips and a bushy tash – with the chewing gum revealed inside the smile.
Once you pop a piece of chewing gum, you’re left with a gappy mouth – a not-so-subtle reminder to go and buy more. (Or to brush your teeth so your real pearly whites stay intact.)