It’s sometimes nice to have a leisurely look around the supermarket. But often we want to get in, get done, and get back home quick. Let’s face it, that Walking Dead box set isn’t going to watch itself.
That’s why Sainsbury’s is testing new ideas that reflect the way we like to shop. Six of their UK stores are trialing a ‘mission-based’ store layout: that means a Food to Go section near the checkouts, and new spaces for clothing, homewares and technology. They’ll also have four different types of checkout for customers to choose from, depending on whether they have baskets or trolleys and whether they want self-service or not. (It’s probably too much to hope that they’ve got rid of that awful voice banging on about items in the bagging area.)
Two stores are piloting the SmartShop app too, which lets customers upload shopping lists from home – the app then shows them exactly where to find the items in the store, and means they can pay through their mobile phones. Now all we need is help unpacking the bags once we’re done…
Via. Brand Channel