As kids we’re told it’ll help our bones grow strong. While as adults a splash in your cuppa or a few glugs over your cornflakes is probably as far as your relationship with the white stuff goes.
It’s probably time milk had a makeover. And over in Amsterdam, the MelkSalon pop-up is trying to shift our preconceptions with new brand Fairlife.
Bring real dairy farmers into the city centre, call it a pop-up, and the aim is to elevate milk above its humble, childlike origins, into a cool health and wellness space to be enjoyed any time of day, by any age. We’ll drink to that.
Via. LSN Global http://bit.ly/1Jp5wUE