The Chinese cold and flu household brand 999, released a creative campaign to refresh its old-fashioned image. It uses a meme-inspired collection of images that show models wear fashionable leggings that are designed to keep them warm during cold winter months.
The campaign leverages the insight that today’s generation is snubbing traditional leggings for more fashionable trousers – so by showing leggings in a new light, the brand found a way to show care, raise eyebrows and garner more than 430m online impressions.
We’re just not sure if there is really a way to prevent colds with leggings.
Via. LSN Global