Cognac brand creates a track that won’t be heard for 100 years…
Like Pharrell’s music? Well you’ll be waiting a while for this track. 100 years, in fact. That’s because cognac brand Rémy Martin has engraved the only recording of the track onto a clay vinyl record made from soil found in Louis XIII’s vineyard in Cognac. Why’s that then? Well Rémy Martin came up with the idea to promote its Louis XIII cognac, which (you’ve guessed it) takes 100 years to produce. The record has been locked in a water vulnerable safe, and will stay there for the next 100 years unless climate change causes sea levels to rise and destroys the safe and the vinyl inside it. Pharrell Williams describes the stunt as “a call to action for people to care about the planet now, before it’s too late”.
Could well be the song of the century.