The only thing worse than a queue – is an online shopping queue. You stare anxiously at the screen, trying not to accidentally reload the page and lose your spot, while you wait to find out whether or not the item of your desire has sold out before you got a chance to buy it.
Luckily for us, Virgin Mega makes a game out of the online checkout process. Alongside keeping you entertained, the platform rewards brand loyalists by letting them skip ahead in the digital queue if they complete challenges or answer questions correctly about what’s on sale.
The platform has recently been bought by Nike – who could do with a way of calming the crowd during their much-hyped sneaker releases.