As the second largest market for McDonalds in the world, France was an appropriate choice for a store redesign rollout. The chain is keen to return to its roots and rebrand itself as a family restaurant, as opposed to the teen hangout it has become.
The new store features various seating levels, such as booths for families and groups and standing areas for those eating on the run. It also uses digital technology to allow customers to order from where they’re seated.
Lately, fast food brands are raising their profiles through gourmet product offers and new store environments, reinventing the category to cater for a more discerning customer. Love it or hate it, McDonalds knows how to adapt and respond quickly to the needs of its markets to keep people coming back.