Hey. How are you feeling today? Are you feeling leathery, or watery? Are you industrial landscape, or rolling parkland? Classical statue, or modernist structure? Head over to Finery, the online womenswear label, and those are just a few of the options you’ll be presented with in order to work out your mood. From your responses, the site will come back with a recommendation from their autumn/winter collection.
A kind of virtual card game, In The Mood For… reflects a general trend among online retailers to reclaim some of the intrigue and intuition normally only found in the physical environment among actual products. Anyway, according to the site, we’re in the mood for a black leather trenchcoat today. Very post-Matrix.