What did you do for Halloween? Fashion a costume out of a bin bag and some white face paint? Hide behind the sofa hoping the trick or treaters wouldn’t spot you? Go to bed? Whatever you got up to, it can’t have been nearly as much fun as Masquerade, an interactive, multi-platform experience created by beer brand Dos Equis.
Hosted by the character from the brand’s advertising, The Most Interesting Man in the World, Masquerade invited virtual visitors to a New Orleans manor, where they had to search for a valuable missing possession. Guests could roam the manor both online through the Dos Equis website, and also at bars and parties across the US via virtual reality headsets.
The reward for finding the missing item? Six lucky users won all-expenses paid trips to New Orleans for a real Dos Equis Masquerade on November 22nd, with appearances by Q-Tip and, of course, the Most Interesting Man in the World himself. Better think of some good conversation starters.