Luxury automaker taps into smart retail tech to create more meaningful customer service…
Luxury vehicle manufacturer Maserati has partnered with Alibaba Group’s online marketplace Tmall to transform two of its dealerships in China into smart stores. The automaker has also developed a racing game for Mobile Taobao, with features that encourage players to visit their local store. The store reception then uses facial recognition to identify customers who walk in from their in-game avatars, and provides them with personalised services.
Gaming is an increasingly popular channel for luxury brands to engage Asian consumers. Hermes, Guerlain and Dior have developed mobile games and Chanel has opened pop-up arcades.
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