Supermarkets have gone through some fairly radical rethinking in recent years. You only have to look at the success of Morrisons’ Market Street to see how things are changing. It won’t be long before the word itself no longer does them justice. (Although Megamarkets is probably a step too far.)
The latest venture to catch our eye is Local Mission Market (Cheers Tim), a new store based in San Francisco that’s turning grocery shopping on its proverbial head. Set up by Yoran Milgrom and Jake Des Voignes, it’s part farmer’s market, part deli and part kitchen, with customers free to take their pick from locally-sourced, organic produce made fresh in front of their eyes.
Yes, it may cost nearly seven dollars for a bottle of ketchup, but the more personal atmosphere created in the deliberately small 1,600 square-foot space, coupled with some innovative digital infrastructure, isn’t a million miles away from what’s helped Apple to the top of their tree.