Manscara. Guyliner. Beard filler. Gentlemen, these are the things missing from your lives. At least, according to beauty industry spokesmen. The good news is, you won’t have to wait too long. Fast fashion retailer ASOS is already offering a range of beauty and grooming products under its MMUK brand.
Meanwhile Euromonitor is forecasting the global male grooming market will grow from USD 17.5 billion in 2015 to USD 60.7 billion by 2020. And recently, the UK boss of L’Oreal predicted that male-oriented beauty counters in department stores could become reality within five years. Because blokes are worth it too, apparently.