Makeup brand CoverGirl has released a chatbot version of Kalani Hilliker – a 16 year-old American dancer, model and TV personality.
Bot Kalani chats to teens about makeup and quizzes them about products they can’t live without. In return, the teens get coupons for money off CoverGirl products, plus the chance to get their questions answered by the real-life Kalani.
CoverGirl’s backing of the bot stems from its belief that beauty should be approachable and accessible to all. And, with coupon click-through rates of over 50%, the conversation is looking pretty beautiful so far.