Traditionally, supermarkets have organised their products by category. But in an effort to add discovery to the shopping experience, New England chain Stew Leonard’s has chosen to organise their stores by occasions like barbeques or birthday parties.
By doing so, they are curating experiences and pushing new products that customers might not have even known existed. The store also provides entertainment and refreshments along the way: animatronic farm animals kids can play with, flat screens showing live feeds of their own dairy cows, and generous sampling stations.
Via. PSFK Future of retail