Brewdog’s on a mission to tackle climate change…
Brewdog’s attempting to “shake the world by the shoulders and remind leaders to prioritise climate-change issues” with its Make Earth Great Again beer. The craft brewery and pub chain teamed up with illustrators to create comic strip style labels that show Trump as a weaponised robot taking fire at a polar bear.
The Saison pale ale used for the beer is a nod to global warming as it’s a brew that’s fermented at a greater heat than any other – it even includes Artic cloudberries. Visitors to Brewdog bars in London and Ohio will be served the beer from a tap built inside an artificial, life-size polar bear’s head and all profits are going to UK-based climate change charity 10:10.
Protective packaging to the polar bear rescue.