Start-up Italic offers affordable designer goods with no name…
Luxury branding is all about the power of the label. But imagine – if you could have the same quality at a fraction of the price, could you live without the label? Customers of start-up Italic are giving a resounding yes.
Partnering with the factories behind the world’s most exclusive fashion brands, Italic sells directly to customers, cutting out the brands and their mark-up. This all takes place through a members-only marketplace. Once members have risen up the waiting list and paid their $120 annual subscription, they can buy accessories from the same manufacturers as Prada or Celine. Customers are limited to two purchases per month. Still, demand for membership is high with over 100,000 applications received already.
#Premiumisation, #Optimism, #Luxury, #Fashion, #Retail