Johnnie Boden of Boden Clothes is known for giving his marcomms the personal touch. And his latest venture is even more personal and touchy-feely.
The story begins with how Johnnie met <insert the woman of the house’s name>. It flirtatiously talks about the first moves, wonders whether she’ll succumb to his superior knowledge of floral prints, asks whether she loves him or not, and other trsyt-like details. While it’s not quite up to Jane Austen’s standards, it’s definitely a nice, cheeky bit of CRM.