What happens when you cross a luxury fashion house and a New York skatewear brand? A highly sought after, Instagram-worthy fashion collection, of course.
Louis Vutton and Supreme debuted their Autumn/Winter 2017/18 collaboration of apparel, footwear and accessories in Paris at the end of January, featuring bold embellishments and the signature logos of each brand. The collaboration, which was leaked hours before the show gained a lot of excitement on social media from both brands’ die-hard fans.
This collection is just one example of how luxury and streetwear brands are coming together. To add even more hype, the collection will only be sold in a number of Louis Vutton stores and temporary locations. Perhaps mimicking the highly successful pop up of Kanye West’s Life of Pablo merchandise.
The Kanye effect. What better way to gain popularity?