There are many beautiful features to the new Louis Vuitton ‘Townhouse’ that opened in London’s Selfridges store earlier this month. (Tx to our shopping diva David G.) Amongst the traditional turtle-print leather and digital ateliers, you can find a series of specially commissioned artworks by Hayakawa Katsumi, Bumpo Teppe and Barnaby Barford’s glass and porcelain interpretation of the Seven Deadly Sins.
But without doubt it’s Gwenaël Nicolas’ double-helixed elevator that catches the eye. Five years in the making, it takes shoppers on a spiralling journey through three levels of luxury; an experience that feels more akin to a glamorous theme park ride than a way to avoid the stairs.
“I loved the notion of travel – the sense of journey,” said Alannah Weston, Selfridges’ Creative Director. “I wanted this store to be a one-off, something that people would travel to see.”
Going up? Most definitely.