Signal Pepsodent is helping families brush up on their oral health. The toothpaste brand has launched Little Brush, Big Brush – a series of 21 two-minute interactive cartoons, designed to help kids take care of their teeth.
While brushing your teeth may not seem like the most adventurous of tasks, each episode tells the flossy tale of a parent and child who are transported to another realm. To make it home, and unlock the next story, the children have to complete a brushing challenge.
Little Brush, Big Brush is available for free through a Facebook Messenger chatbot and in-store barcode scans. For a personal touch, before each story begins, the platform asks whether it’s mum or dad supervising, and the name of the child – doesn’t that make you smile.