Butch and Sundance. Riggs and Murtaugh. Buzz and Woody. Jake and Elwood, Garth and Wayne (schwing). Hollywood’s seen some pretty epic teamwork over the years, but none are more innovative than Grolsch’s latest partnership with the film business.
They’ve recently launched a bottle that uses Bluetooth technology to sync with your computer/ tablet/ smartphone and download a free film when you crack open a bottle. Flip the lid, chink your device, have a swig, watch the movie. The only thing you need to watch out for is spilling your beer over your brand new MacBook Air.
It’s currently only available in Russia via movieunlocker.com, but we’re sure it won’t be long before similar trials are rolling out across the rest of the world. Rocket science? Not really. Genius? Absolutely.