Special glasses light up with every touchdown.
Sports fans are becoming more sophisticated when it comes to brands. A big spongy hand bearing the sponsor’s logo, simply won’t cut it any more. So with the kick-off to the NFL’s new season, Bud Light has raised the game.
They’re offering special glasses to fans attending the New England Patriots opening game at the Gillette Stadium. Every time the Patriots make a scoring play, the bases of the glasses light up, triggered by in-stadium RFID technology.
Touchdown Bud Light!