Rumours that McDonald’s has lost that lovin’ feeling, have been greatly exaggerated. Since New Year, the world’s favourite burger chain has re-invested continuously in its long running campaign ‘I’m Lovin’ It’. (Tasty spot Damo).
Starting with a new packaging launch, and marketing around the Super Bowl, then on to the Pay With Lovin’ campaign leading up to Valentine’s Day. The love continued to spread across urban US markets to coincide with Black History Month in February.
The latest initiative, launched in the US, is imlovinit24 – 24 hours of joyful moments taking place across 24 cities worldwide. Whether it’s a mass selfie in Dubai, or an impromptu singalong in Lisbon, for everyone taking part it’s an opportunity to keep on sharing the love.
Via. Brand Channel http://bit.ly/1aK4NPm