IKEA has taken home cooking to a whole new level of #easypeasy.
Scared of trying out a new dish for fear of it going horribly, horribly wrong. Well if you’re in Toronto and near an IKEA, your life is about to get a whole lot easier, thanks to an ingenious Cook This Page campaign from Leo Burnett, Toronto.
The ad agency created a series of fill-in-the-blank recipe posters made from parchment paper – so customers could literally fill in the gaps, pop the food bundle in the oven, and make out like they’re a MasterChef in the making.
Ready, steady – cook.