UK start-up delivers laundry tabs on subscription to the great unwashed.
There’s nothing worse, after a week at the gym, than discovering you’re all out of laundry tabs. But with the launch of its new subscription-based delivery service, Smol is bringing something fresh to the UK’s laundry detergent market, and to your stale kit.
Instead of lugging bulky boxes back from the shops, subscribers receive regular deliveries of laundry tabs direct to the door. The recycled plastic boxes are compact and letterbox friendly, while the tabs inside are highly concentrated and feature a fragrance that’s reactivated when your clothes are given a good shake. At just $5 / £3.85 for 24 tabs, the service works out quite a bit cheaper than buying at the supermarket.
The idea for Smol emerged from Broody, an incubator backed by Mother London. Within 10 weeks of launch, the service has already met its annual targets and is now seeking further funding. It follows a similar model to Dollar Shave Club, which also employs a subscription-based service to deliver consumables.
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