Food brand Knorr uses data to suggest meals inspired by Instagram posts.
British stock cube brand Knorr has created a tool for Instagram that can track and analyse posts, and then suggest recipes depending on your curated photos.
If your feed is full of snowboarding shots, the app suggests hearty food for cardio like mushroom ragout with fusilli and spinach. Or, if you prefer looking at summer landscapes of Barcelona, it’ll suggest chicken and chorizo stew.
The app, called Eat Your Feed, has also created an accompanying pop up where insta-fans can go and enjoy all their favourite recipes.
Instagram is constantly creating many capabilities – like its image recognition system – that are enabling brands to use the platform to better engage fans.
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