Nike briefs young designers to explore the concept of ‘walking on air’.
To celebrate Air Max day, Nike asked young fashion designers to experiment with the idea of expression through movement. The result was a collection of interesting and future-focussed garments with visually arresting themes and fabrics – all of which put the concept of walking on air front and centre. All the ideas were taken from different aspects of the shoe – from the bendable materials to the ‘cloud-like’ spongy sole. Watch it here.
That’s taking brand experience to the max.
Via. Design Boom