Sofas kill. As every new mother is told. But, babies rolling down the cracks aside, there are some serious concerns about how much time we all spend on our tushes.
To get our moneymakers moving, Vittel have launched a campaign to motivate our inner sofa sloths. Their Couch Converter service will furnish you with a pair of personalised running shoes inspired by your lounger. Simply send in your sofa’s photo and a snippet of its fabric, and a team of shoe designers will get to work to create a custom pair of kicks for the (soon-to-be) reformed couch potato in you. Three-piece sweet.
Via. Springwise http://bit.ly/1G5EC1N