Diesel sneakers aren’t for running. They’re for kicking ass, proclaims a new spot for the brand, quite literally. The visual execution is irreverent and filled with attitude, very much in line with the ‘Be Stupid’ campaign they embarked on earlier.
The spot isn’t the only thing that ‘kicks ass’ – the entire site is dedicated to images and video of Diesel sneaker-clad feet connecting with bums. Visitors can virtually kick some ass by choosing their own shoe, kick style and target (which includes third-world dictators, mimes and people who don’t pick up their dog’s poo). While limited in interactivity, the campaign is funny and potentially shareable – plus the visuals from the commercial will be hard to shake.